Intentional. Feminine. Yours.
Born in New York City, worn worldwide. Our abayas whisper elegance — not trends.
shop by mood
Powerful colors, luxe finishes — for the girl who owns the room.
Where florals, pastels, and femininity bloom in full form.
Whimsical prints that speak in soft tones and flowing movement.
Everyday silhouettes with quiet charm and effortless flow.
Minimal cuts. Intentional details. A soft statement for every day.
Embellished
Prints
Your why
Luxury in Every Thread
Each abaya is crafted in limited quantities using hand-selected fabrics and thoughtful silhouettes. Nothing rushed. Nothing mass-produced.
A Fabric-First Philosophy
Most of our fabrics can’t be sourced twice — which means every piece is truly limited. Restocks are rare, intentional, and always meaningful.
Soft Power, Always
We design for the woman who chooses grace over noise. SIMPLICITÉ is for the ones who understand that less isn’t just more — it’s everything.